Darwin's Theory in Action and Mobile Marketing

Mobile marketing is experiencing huge growth and advertisers are giddy.  I am not sure what giddy is, but they have it.  For the first time advertisers have the opportunity to show you fascinating products and services on tiny smartphone screens while you are speeding down congested freeways!  

In the past, this driving time was wasted with drivers simply staring at the road and glancing periodically at other texting drivers in their mirrors.  In the trade, advertisers called this driving time, “the dead zone” since drivers were distracted and not paying attention to advertisers' promotions. 

The ROI for mobile advertisers can be incredible, even after you account for customer churn due to traffic accidents.  Mobile advertising can be made both time sensitive and location aware so drivers feel an intense urgency to respond immediately if they have any hope of taking advantage of it.    

All of the sales, promotional and product details can be included right on the mobile device screen for drivers to read.   Be sure to include the details in order to avoid any confusion or misunderstandings with drivers.  

Hurry!  However, before you pass that slow truck ahead of you, change lanes or exit, please read the fine print.  The sale only lasts 15 minutes and requires pre-approved financing at 27% interest!"

Is Enterprise Mobility Funny?

The answer, according to my wife, is no.  However, I am reading a book on how to write comedy.  I apologize in advance for any offense.

Isn’t it sad to read about Research In Motion’s demise over the past couple of years? Morale is so bad in Waterloo, that psychologist are calling it Blackberry whine.

Mobile security is a very big concern for most executives surveyed.  No CEO wants another Tiger-Woods-text-message-discovery incident happening on their watch.

Foxxcon is a big player in the mobile device industry; in fact they are the world’s largest maker of electronic components and they manufacture Apple’s iPhones and iPads.  If Apple grows any more, China is going to have to drop their one child policy.

Microsoft is preparing to release Windows 8 and they hope this will make them a player in the mobile industry again.  If they don’t come up with a winning solution this time, the Bill and Melinda Gates Foundation will need to step in.

Why were the iPhones so disappointed with their swimming performance at the Olympics?  They were out of sync.

Texting while driving is dangerous.  Your club could injure a spectator.

Providing real-time business analytics on mobile devices is a big trend.  If you are going to confuse a manager, let him be confused away from the office.

Again, my sincerest apologies.